3 Tips for Successful Trade Show Displays
American companies spent an estimated $25 billion in 2017 on exhibiting, according to a new study by the Center for Exhibition Industry Research (CEIR). For 88% of these exhibitors, building brand awareness was the primary goal, and trade show displays were an essential component. Companies that invested wisely in dynamic trade show displays enjoyed high levels of engagement and saw a return on their investment, while those that didn’t sit alone in empty booths!
If you want your brand to stand out and ensure your exhibiting budget is put to good use, today’s post is for you. Read on to learn ten tips for designing and setting up successful trade show displays, courtesy of the team at Marvel Custom Signs in Littleton, Colorado.
Top-3 Tips For Successful Trade Show Displays
- Start small and build up. If you’re interested in exhibiting for the first time at one of Littleton’s fantastic trade shows, it’s best to start small. You should try to rent the most modest possible booth space for your first show. No matter how much you prepare, you’ll invariably learn lots your first time out as you get ideas from other exhibitors. Keeping your expenses lower the first time out will allow you to make the most of this learning experience, without paying too much for your mistakes.But don’t worry, there’s still plenty you can do to build your brand awareness on a budget. At Marvel Custom Signs, you can choose from a massive selection of trade show display signage, all of which is 100% customizable. Whether you’re trying to minimize expenses your first time out or build the best trade show display that money can buy, we have what you’re looking for.
- Create an open-concept trade show display. Make sure your trade show display funnels foot traffic into your booth space without creating a traffic jam! That means showing some restraint with your sign system–may be passing on the second or third freestanding banner–so that people can enter and exit your rented space comfortably. While “trapping” people in your booth might seem like a sneaky trick for driving engagement, CEIR research indicates that congested booths struggle to draw people in.Cutting out the clutter with an open-concept booth design also makes it easier for visitors to focus on what’s important, rather than having their attention pulled five ways at once.But don’t think that showing restraint with your trade show display design means making a weak impression. You can get a lot done with just a few signs, so long as they’re appropriately placed and made to work together as a complete signage system. And Marvel Custom Signs offers plenty of “non-invasive” sign options you can use to flesh out your trade show display without taking up floor space, such as hanging banners and graphics.
- Create a unified appearance for your trade show display. All of your branded materials and signs should tell the same story–not saying the same thing, but using consistent colors, themes, fonts, and aesthetics. Keeping everything on-brand and professionally pulled-together in this way makes all the difference when trying to stand out and make an impression.Creating a unified appearance is easy when you work with a one-stop trade show display provider like Marvel Custom Signs. When everything is going through the same design team, creating a branded sign system is as easy as asking during your consultation.
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