Everything You Need to Know About Channel Letter Signs

Feb 16,2021

An American Eatery Channel Letters in Denver, CO

Are you in the market for business signs that work just as hard as you do? There are plenty of sign options to choose from that can help with your unique business needs. However, channel letters are unmatched when it comes to versatility and effectiveness.

Business signs are a crucial part of any marketing strategy. You need an eye-catching sign to gain the attention of your target audience, and channel lettering can make that happen.

Custom Channel Letters for Denver Companies

Channel lettering offers a three-dimensional look for your letter or graphic signage. They are typically built using durable materials such as plastic and metal that can be formed into different shapes and sizes. They can also be installed and mounted on most surfaces, making them ideal both for indoor and outdoor use.

These also come with various lighting options. Illuminated channel letters are an ideal sign solution whether you need business exposure during the day or throughout the night.

It is the top choice for many businesses, such as (but not limited to):

  • Restaurants and Cafes
  • Retail stores
  • Bars and Pubs
  • Shopping Centers
  • And more!

Choosing the Right Channel Lettering for Your Business

To ensure that your signage delivers the best results, it is important to choose the right style and design for your business. After all, you don’t want to get stuck with an investment that doesn’t bring value to your company. Here are some aspects to think of:

  1. How do you want your sign to function?
  2. Where do you want to put the sign?
  3. Who is your target audience?
  4. How much is your budget?

Starting with the answers to these four questions can give you a good idea of how to proceed. It can determine the need for branding elements, size, font style, lighting options, and the like.

Regardless of your goals, there are four basic types of custom channel letters you can choose from:

Standard Front Lit –the most common type of illuminated channel letters wherein it is lit internally, lighting up the face of the sign.

Back-Lit –or reverse channel-lit letters where it is lifted off of the wall and lit from the back. This creates a glow or “halo” effect that makes the sign eye-catching and look classy.

Front/Back Lit – a combination of the 2, with lighting on the face of the sign and at the back. This gives your sign maximum visibility and is attractive even during daytime.

Open-Face Lit –the face of the sign is exposed and usually lit with neon instead of LED

Your Premier Sign Company in Denver

Apart from knowing your signage goals, partnering with the right sign company ensures you get the best results. Denver Signs and Printing is the top choice for many business owners because of the quality of work and dedication our team puts into every sign project. We only use quality materials and top-of-the-line technology to produce high-quality signs that you can enjoy for years to come.

Contact us to learn more about our channel lettering options and get a free quote today!

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